About our press release wires

How to submit a press release

You submit your press release to us using an online form

• Insert a headline for the release
• Supply your company name
• Supply the body text of the release itself
• Add images / word documents / pdf's / spreadsheets
• Choose the date of distribution
• Target the right journalists - select the relevant subject/distribution categories
• Preview your release
• If happy, send your release

Within a few hours your press release will appear on the Response Source Press Release Wire (general releases) or SourceWire (technology and finance releases) website. The very latest releases feature on the home page, while releases from the last month run on the press release section of the site. Journalists can also research stories using the search the site's archive offor older releases too, so your exposure is prolonged

Who gets the release?

The recipients are staff journalists, freelancers and newsdesks across the media:

• Regional & national newspapers
• Online news & key blogs
• TV and radio
• Trade journals
• Consumer magazines

Many journalists opt to receive releases directly by email. View this graph to see recipient counts. If you'd like to see a list (by subject category) of journalists receiving releases, please contact us: admin@dwpub.com

Many journalists also receive releases by RSS (really simple syndication). Our RSS feeds supply journalists with releases classified by subject, submitter or keyword. Releases are generally also included in the Google News.

SourceWire and ResponseSource Press Release Wire

SourceWire is for technology and finance releases, while Response Source Press Release Wire covers all other business and consumer areas.

You select which categories you require and are charged accordingly. For an additional charge you can opt for priority distribution, which means your release will be processed more rapidly, usually within 15 minutes.

For information on the Reponse Source Journalist Enquiries System, click here

Making the most of your story

Distributing a release does not, of course, automatically result in coverage, but you will maximise the chances of interest from journalists with:

• A good story
  Think about the impression your release will make on your target audience of journalists. Something might interest you or your client, but that does not necessarily make it a story. For example, companies launch products all the time, but if there is something unique or unusual about the product, then it could be news.
• A strong headline that's both intriguing and informative. (Don't write the entire headline in capital letters - it can be difficult to read)
• An informative first paragraph carrying the crux of the story
• Quotes that add colour and information
• All the important facts - what, where, when
• Full contact details at the bottom of the release

You should also send releases direct to key target media on your own media lists and contact specific journalists by phone.

Sometimes it can take weeks or even months for coverage to appear - material from press releases can end up in longer features articles that are planned far ahead. It's also a good idea to keep the story alive with subsequent releases emphasising a different angle.

Remember, too, that Response Source and Source Wire press release wires can raise your profile significantly on the internet - on search engines and on influential communities, networks and blogs. That in itself is of vital importance.

How you pay

When you confirm submission of your release, the confirmation page indicates the total cost of distributing that release.

• If you do not have an account, you pay online for press release distribution by credit card at the time of submission.
• If you have an account with Daryl WIllcox Publishing, you will be invoiced monthly in arrears, with invoices arriving at the beginning of the month. All releases submitted in the past calendar month will be conveniently and clearly itemised on a single invoice.

Prices

The price you pay per release depends on your distribution choices:

• Source Wire (green categories) OR Response Source (yellow categories)
• Source Wire (green categories) AND Response Source (yellow categories)
• Images or other attachments
• Priority distribution

• £45*
• £70**
• £20 per image or attachment
• £15 supplement per release

* This price covers as many categories as you wish from EITHER Source Wire OR Response Source.
** This prices covers as many categories as you wish from BOTH Source Wire AND Response Source.

All prices are exclusive of VAT at 15%.

Search engine optimisation and embedded links

Web links within press releases can boost the destination site's visibility to search engines. Including web links on a press release hosted on www.responsesource.com or www.sourcewire.com can therefore drive traffic to your target website and/or your client's website.

embedded links

The most effective link for search engine optimisation (SEO) is an embedded link. This will attract visitors to the version of your release that appears on our website. The words themselves form the live link on the web page and the inserted web address is not visible to the user.

To create embedded links in the body of the release, please follow these instructions: The syntax for the embedded link is: [keyword or keywords|http://www.website.com]

1. There must be NO space at the beginning of the web address.
2. The web address MUST include http://
3. You must NOT leave a space between the keyword and the vertical line (|)
4. You must NOT leave a space between the vertical line (|)and the linking address.
5. There must be NO space at the end of the web address.
6. For genuinely effective search engine optimisation, the link should point to a page where there is relevant information.

Here is an example of the HTML coding for a sentence to create an embedded link:
Daryl Willcox Publishing provides innovative services for [PR professionals|http://www.dwpub.com/products] which produce real results.
This will appear on the web page as:
Daryl Willcox Publishing provides innovative services for PR professionals which produce real results.

standard web links

We recommend including at least one standard form web link in each press release. This is because press releases are emailed to recipients in plain text. To include a standard web link, url or an email address in your press release simply type it as normal eg. www.dwpub.com or admin@dwpub.com . This will automatically link so there is no need to include any html tags. Please note you cannot include web links or embedded links in the headline of your release.

summary

Press releases are emailed to recipients in plain text emails. All emails contain references to the full (rich text) version of the press release appears on our websites. To increase the search engine effectiveness of your press release we recommend including some embedded links and at least one standard link in your press release

Optimising your headline

Search engines use robots to find websites; they read the <title> tag on each page and this is what appears in search engine results. This makes these tags of key importance to search engine optimisation. This also means that the right choice of keywords in your release and your headline is very important in ensuring relevant appearances in search engine results.

All press releases submitted through our Press Release Wires are distributed through a number of channels to reach your desired target audience. Our own websites for Response Source and SourceWire constitute one of these channels. We permanently archive every single press release in prominent sections of these much-visited websites, and your release headline will appear in the <title> tags of the HTML for that page.

Adding images and attachments

You can add up to 10 images to your release and you can also attach files such as Word documents, Excel spreadsheets or PDFs. All images or attachments are displayed with your press release on the Response Source and SourceWire websites.

A release with a picture or file attachment will normally attract more views and could therefore stand to generate more coverage. (Please ensure you own the copyright for any images or files, or that you have permission from the copyright holders to use it.)

• Available file extensions include: jpg, gif, png, doc, rtf, txt, pdf, xls, csv or tsv.
• The maximum size for any file is 5MB.
• The recommended minimum dimensions of a source image are 300 pixels x 300 pixels.

Your own press release page and RSS feed

By regularly submitting releases you will build up your own press release page on SourceWire/Response Source. This page will be accessible from a dedicated link added to each of your releases: 'View all releases submitted by...'. The page also includes a ready-made RSS feed link to maximise your presence on news sites.

For example, see the archive and RSS feed for Daryl Willcox Publishing press releases.

Soundbites

A soundbite is a juicy snippet, a relevant quote, or a key message taken from the body of your press release. This is displayed in a highlighted box-out section on the online version of your press release. View an example press release with a soundbite.

Adding a soundbite

You can add a soundbite to your press release by surrounding the snippet of body text that you want to pick out with two curly brackets. Like this: .....the famous phrase in Franklin D. Roosevelt's first Inaugural in 1933 was " {{ The only thing we have to fear is - fear itself. }} "

About soundbites

In the online version of the press release on www.responsesource.com and/or www.sourcewire.com, the soundbite text will appear in quotation marks in a highlighted box-out section. In the email distribution, the curly brackets are automatically removed. We distribute press releases in plain text.

Soundbites can be a maximum 150 characters in length. There is no extra charge for including a soundbite in your press release.